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Services

One studio from first sketch to running system. Web and app development at the core, with the disciplines that make software pay off in the age of AI.

Sheet
A-200
Drawing
Services and how we work
Rev.
2026: AI services added
Studio
Melen, Yaoundé

Web & app development

Websites, web apps and mobile apps, designed and engineered in-house. The core of what we do.

Includes

  • Discovery workshops and written scope
  • UX, UI and design systems
  • CMS your team can edit
  • Multilingual builds
  • Native-feel mobile apps
  • APIs and third-party integrations

A good fit when

  • You need a new site or a full rebuild
  • You have a product idea and need an MVP
  • Your current site is slow, dated or hard to edit

CRM & ERP systems

Custom ERPs, CRMs and management platforms, built or configured for how your organisation works.

Includes

  • Custom ERP covering the operations you need, such as sales, stock, invoicing or HR
  • CRM for leads, clients and follow-up
  • Student and admissions management for schools
  • Moodle learning platforms for universities and training centres
  • SuiteCRM, Zoho CRM and HighLevel setup and customisation
  • Dashboards and reports for management

A good fit when

  • Your data lives in spreadsheets, notebooks and chats
  • Off-the-shelf software doesn't fit how you work
  • You need one view of clients, sales or students across branches

AI agents & automation

Agents and workflows that take repetitive work off your team and keep it running at night.

Includes

  • Process mapping: where the hours go
  • Workflow automation across your tools
  • AI assistants grounded in your own documents
  • Human-in-the-loop review steps
  • Logging, alerts and cost controls
  • Training so your team owns it

A good fit when

  • The same task is done by hand every day
  • Leads wait hours for a reply
  • Data lives in five tools that don't talk

Resilient apps & platforms

Software that stays up, stays fast and keeps working on real-world networks and phones.

Includes

  • Architecture and hosting review
  • Performance and Core Web Vitals work
  • Offline and low-bandwidth patterns
  • Security hardening and backups
  • Uptime monitoring and incident response
  • Ongoing maintenance plans

A good fit when

  • Your platform is business-critical
  • Users are on mobile data in emerging markets
  • Nobody owns updates and security today

Commerce & growth systems

Stores, funnels and CRM pipelines wired together, so marketing turns into revenue you can measure.

Includes

  • Online stores and checkout
  • Payments, including Square
  • HighLevel and Zoho CRM pipelines
  • Funnels and landing pages
  • Meta and social campaigns, scheduling with Hootsuite
  • SEO with Semrush, messaging with MessageBird

A good fit when

  • You sell, or want to sell, online
  • Marketing spend isn't tied to revenue
  • Your sales follow-up is manual

Meta ads & digital presence

Facebook and Instagram campaigns connected to landing pages, WhatsApp and your CRM.

Includes

  • Facebook and Instagram ad campaigns
  • Lead generation for schools, hotels and businesses
  • Landing pages for campaigns
  • Social media management and scheduling
  • Content and creative production
  • Pixel, conversions and tracking setup

A good fit when

  • You need more registrations, bookings or leads
  • You boost posts without knowing what works
  • Your ads bring messages nobody follows up

AI-search readiness

Be the answer when customers ask ChatGPT, Gemini or Perplexity, not just the tenth blue link.

Includes

  • AI-search visibility audit
  • Schema.org and entity markup
  • Content structured for citation
  • llms.txt and crawler access policy
  • Technical SEO and speed
  • Monitoring how AI assistants describe you

A good fit when

  • Customers ask AI tools before they search
  • Competitors show up in AI answers and you don't
  • Your site has thin or unstructured content

Also on the drawing board

Supporting disciplines we bring into projects, or take on their own.

Branding & UI/UX design

Identities and interface systems that look like one company everywhere.

Enterprise IT solutions

Scalable, secure IT tailored to how your organisation actually runs.

Creative content production

Copy, visuals and video made for the platforms your audience uses.

General notes on how we work

  1. Survey

    We map the goal, the users, the constraints and what already exists. You get a written scope and a plan.

  2. Drawings

    Wireframes and interface design you can click through before production code is written.

  3. Build

    Short cycles with working previews you can test, not status reports.

  4. Inspect

    Speed, accessibility, security and device testing before anything goes live.

  5. Handover

    Launch, training and documentation, then support and maintenance so it keeps holding up.

Have something to build? Let’s draw it up.

Tell us what you’re planning: a website, an app, an automation. We come back with questions, a scope and a plan.

Start a project

studio@smartsana.com
+237 671 63 00 97  ·  +1 301 701 3293